A Landing Page for your Facebook Fan Page

Before talking about Landing Page, let's first talk about Facebook Fan Page. One of the advantages of creating a Facebook Fan Page for your business is to create a business visibility to your potential customers. Not only small business and professionals, nowadays blog owners can benefit from having a Fan Page on Facebook. They can separate their page from their personal profile and share a public profile which lets them share products, services and interests on the worldwide web, with no boundaries!

Facebook creates a tool where whenever someone likes a page, her friends on the Friend List can see what she likes. It is like creating a huge chain of people. And those with the same interest might also consider to reach the page as well like their friends did. This will make the page available for all interested people in the same line of work. Sounds easy yet efficient.

Before getting further, I would like to share 12 Reasons you need a Facebook Fan Page (extracted from SitePoint.com):-
  1. There isn’t a limit to the number of fans you can have.
  2. It’s free.
  3. It gives you a way to talk to and get feedback from your target audience, because like a user profile, you can update your fans with statuses that will appear in the news feed.
  4. You can promote events.
  5. It’s an SEO boost. Facebook is currently the second most popular site on the Web.
  6. You can customize the design using FBML, Facebook’s version of HTML. Check out the Static FBML app for more.
  7. You can create brand advocates.
  8. You can easily promote it with tools provided by Facebook.
  9. The Facebook Pages Insights analytics tool gives you useful information about your fans and their interactions.
  10. You can build a community for your clients and prospects.
  11. It’s another funnel to your website.
  12. You can add unlimited photos and videos.
Okay, here it is. Take note on #6.

If you want to increase the number of people who “like” your page on Facebook you should create a Landing Page or a Welcome Page for them, to welcome visitors or potential customers who arrive at your page. Having an appealing Facebook Landing Page helps to engage new users from the first interaction.

How to do it then? As I said, note #6 and check out the Static FBML and make use of it. The new way to build Facebook pages is to have your webpages hosted externally and embed them on Facebook using an iFrame. It's like having a website inside Facebook! And it’s all available for you to engage and persuade your audience. So now, you might consider get a customized, branded Landing Page and start getting more likers today. For your information, here's one great tutorial on how to do your own Facebook Landing Page. Follow the steps one by one. If you get overwhelmed with the process of creating it, need help or want to know more about this, seriously I would be more than happy to assist you!

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